Besides the fact that no is shorter than yes.
It is the beginning of challenging the status quo.
Ending something with a yes mostly means that it is over:
there is an agreement. But end it with a no,
that’s where we believe magic will unfold.
We see a society that is conditioned to blatantly say yes.
And the ones who say no, are seen as negative.
For us a no means change:
bringing forth the start of something other than normal.
That’s why we believe that everything creative should start with a no.
In our opinion, a yes should be the conclusions of multiple no’s.
Finally determine: yes, this is it.
We do not always say no.
We just choose carefully when to say yes.
So, do you agree with us?